AI-native market research firm

Your research team,
on demand.

Bring us a business question. Our AI moderator runs N real voice interviews with real customers, and a senior researcher designs the study and stands behind the answer — decision-ready in 24 hours, not 6 weeks.

Request a study →Read the flagship report

AI-run interviews · Real customers · Senior researcher accountable · Raw transcripts · ~24h

The deepest signal is the hardest to get

Qualitative research tells you the why — but it's gated behind weeks of recruiting, scheduling, human moderators, and analysis.

Slow

4–8 weeks per study. The decision gets made before the answer arrives.

Expensive

$15–50K with a traditional agency, for n=15–20.

Gate-kept

Or you queue behind an insights team that's already underwater.

Two things changed: voice AI good enough to interview a real person for 15 minutes, and recruiting that's an API call. We pair those AI tools with senior research craft — real customers on one end, a human expert on the other — and run the whole thing as a firm.

What you actually get

Not a dashboard you have to interpret. An answer, with the receipts attached.

The Fieldwork Report

The Answer — ranked, with confidence levels

Segments — the 2–4 mindsets that emerged, each sized and portrayed.
Theme cards — a claim + how many people said it + verbatim quotes, with audio clips.
The white space — an unmet-need map → concrete innovation prompts.
Language bank — your customers' exact words, ready for claims and pack copy.
Methods & limits — the sample, our quality grade, and an honest “what this can't tell you.”
Raw access — searchable transcripts and clips. We show our work.

How it works

You do step one. We do the rest.

1You askSend the business question and the decision it informs. ~2 minutes.
2We designA senior researcher turns it into a rigorous guide, screener, and sample.
3We fieldReal participants, interviewed by a voice AI moderator — n=70 in parallel.
4We synthesizeTranscripts become themes, counts, and quotes — pressure-tested by a researcher.
5You decideA decision-ready answer in ~24 hours. With the raw transcripts.

The middle is fast because AI made it cheap. The ends are good because a person who's done this for years stands behind them.

Why you can trust it

A name on the work

A senior researcher designs the study, vouches for the method, and stands behind the recommendation. Not “you ran it, you interpret it.”

We publish our quality bar

Every study is graded against a pre-registered standard — completion, transcript depth vs. a human benchmark, satisficing rate. We tell you the grade.

We show our work

Searchable raw transcripts and audio clips ship with every answer. Counter-positioned against black-box AI tools.

We don't over-claim

Directional qualitative depth at unusual scale — not a projectable survey. The report says so, in writing.

Proof — the flagship study

Eating in the age of GLP-1

How appetite-drug culture is reshaping what consumers buy, crave, and avoid.

~70 voice interviews · 48 hours · graded against a pre-registered quality bar · published in full

We ran this on our own dime, staked our name on it, and published the method, the grade, and the raw data. That's the standard every Fieldwork study is held to.

Read the full report →

The economics

The depth of a $30K study. The speed of a search query. A fraction of the price.

Traditional agency

4–8 weeks
$15–50K
Run by them
A team accountable

DIY AI tool

Days — if you have time
Seat + your hours
Run by you
No one accountable

Fieldwork

~24 hours
A fraction of a traditional study
Run by us
A named researcher accountable

Questions people ask

A robot interviewed robots — why would I trust this?

Real, recruited, verified humans answer in their own voice — you get the audio. And on sensitive topics, people are often more candid with a non-judgmental AI than with a person. We grade every study against a human-moderated benchmark and publish the result.

Is this a representative survey?

No — and we'll never claim it is. It's qualitative depth at unusual scale (n≈70 vs. the usual 15). It tells you the why and the language, not a projectable percentage. We say exactly that in every report.

What about consent and sensitive data?

Explicit recorded consent, a clear AI-moderator disclosure (no deception), and PII minimization on every study.

Can I talk to my own customers, not a panel?

Yes — bring your list, or we recruit to spec.

How fast, really?

Most studies: design same-day, field overnight, answer within ~24 hours of fielding.

What's your question?

Tell us the decision you're trying to make. A senior researcher reads every request and replies with a scope and a quote — usually same day.